AI SEO FAQ: straight answers for B2B buyers

An AI SEO agency helps a company show up in the answers AI assistants write, in ChatGPT, Perplexity, Gemini and Google's AI Overviews, as well as in classic Google results. Nod is an AI SEO agency for B2B companies: we research the questions your buyers ask, write articles for your site that answer them, and report every month what changed.

How our AI visibility service works →

Answer engine optimization (AEO) is the work of making your company part of the answer an AI assistant gives. It means publishing pages that state clear, specific answers to the questions buyers ask, so that assistants such as ChatGPT, Perplexity and Gemini name you and cite your site as a source.

Answer engine optimization, explained →

Generative engine optimization (GEO) is another name for the same work, used for search tools that generate a written answer instead of a list of links. AEO, GEO, AI SEO and AI search optimization all describe one goal: being named and cited in AI answers. We call the result AI visibility.

When ChatGPT searches the web for a question, it cites pages it can find and quote. To get cited by ChatGPT, a page has to be indexed, answer the exact question in plain words near the top, and be specific enough to quote: real product detail, honest comparisons and clear facts. The same pages tend to help in Perplexity, Gemini and Google's AI answers.

Nobody can guarantee a citation, so we measure it on a fixed set of prompts every month and show you what moved.

What we check in AI answers →

Yes. We research keywords for your category, write every article to rank in Google as well as to be cited, and track your Google rankings next to your AI visibility. Assistants that search the web lean on many of the same pages Google ranks, so the two support each other.

We run AI visibility and SEO for B2B companies as a monthly retainer. Every month we track the prompts your buyers ask ChatGPT, Perplexity, Gemini and Google, write articles for your site that are built to be cited in those answers and to rank in Google, and report what changed against your starting point.

It is done for you. You do not need to learn a tool, write briefs or manage freelancers.

Four things, every month: research of the questions and keywords your buyers search for, tracking in ChatGPT, Perplexity, Gemini and Google, articles written for your site, and a short report on what changed. One retainer covers all four.

Everything included in the retainer →

A tracking tool shows you where you stand and leaves the work to your team. We do the work: the research, the writing and the reporting. The tracking is there to aim the articles and to show you honestly whether they are working.

B2B companies that sell to considered buyers, have a website they can publish on, and do not have an in house team for SEO and AI search. AI startups and SaaS companies are typical examples, but the work applies to any B2B business whose buyers research before they talk to sales. It suits teams that want the channel owned by someone, not another dashboard.

If you want a one off audit, bulk content at the lowest possible cost, or a guarantee of a specific position in an AI answer, we are not the right fit.

Our team writes every article for your site, from research on your product, your market and the questions your buyers ask. You review and approve each article before it goes live.

Yes. Every article is written for your site alone. We never reuse, resell or adapt an article for another client, and we do not publish the same piece across several sites.

We can. If you give us access to your CMS we publish approved articles directly. If you prefer, we hand over ready to publish files and your team presses the button.

We work from live search and AI answer data. We agree a set of prompts with you that your buyers would plausibly ask, then run them on a schedule across ChatGPT, Perplexity, Gemini and Google's AI answers. For each answer we record whether you are named, how you are described, which sources are cited and which other companies appear.

Answers change from one run to the next, so we run each prompt more than once and report patterns, not single screenshots.

Your nod rate is the share of the buyer questions we track where an AI assistant recommends or cites your company. We call that recommendation the nod. We measure it on the same set of questions every month in ChatGPT, Perplexity, Gemini and Google's AI answers, and compare it with your starting point.

How we measure your nod rate →

Before we publish anything we record a baseline on your prompt set and your target keywords. Every month after that, the report compares the same prompts and keywords against that baseline, and lists what we published and what we plan next.

No, and nobody honestly can. No one controls what an AI assistant says. What we can do is publish content that gives assistants clear, quotable answers, measure the result carefully and show you every month what moved and what did not.

It depends on your site, your market and where you start. New articles take time to be found, indexed and picked up as sources. After the baseline we tell you what we expect, and the monthly report makes progress visible, or the lack of it.

The free check is free. A Nod Audit is $490 to $990, one-off, credited toward a retainer. Done for you plans run month to month with no lock-in: Starter $1,500/mo, Growth $3,000/mo and Scale $5,000+/mo. The scope depends on your market and how much we publish each month, and we confirm it in writing before work starts.

See pricing →

The free check asks ChatGPT, Perplexity and Gemini, Google's AI assistant, ten questions a buyer in your category would ask, without your name in them. It shows how often they name you or cite your site, and who they name instead, from live AI answer data in about two minutes. Your work email opens the full report with every answer. If the self-serve check is not available, leave your work email on the free check page and we'll send your report when the checker is back.

Run free check →

The Nod Audit is a one-off review of where AI answers name you, who they name instead and what to fix first. Its fee is credited toward a retainer if you continue with a plan. You order it through the form, and everything happens by email.

No calls needed, everything happens async. The free check, the audit, the scope and the monthly report all arrive in writing, and you reply when it suits you.

No. The retainer is month to month with no lock-in. If it stops being worth it to you, you can stop.

Read access to Google Search Console and Google Analytics, a person who can answer product questions, and quick approval of articles. CMS access if you want us to publish.

Run the free check, or send us your project through the contact page: your message reaches our team directly, and we reply by email within 1 business day. From there you can order your Nod Audit or a plan, without a single call.

Run free check →